Take a good look at the marketing teams within your channel; increasingly, they are tech savvy Millennials and Gen X who interact through social media. In parallel, you will have partners with no dedicated marketing resource who also need to be accommodated.
Ultimately, being “easy to do business with” is a top priority for vendors.
Yet there are many elements you need to cover from marketing to training, and support to co-selling. Picking the right experience for partners, while increasing efficiency for you the vendor, is now a game changer and vital for success. A modern partner program will have multiple marketing elements all requiring execution, reporting and measurement of success or failure. Without the necessary tools and automation this is no longer possible in today’s channel ecosystem. That’s why world class channel marketers choose our channel program automation platform, to elevate the running of their channels.