Monetize your installed base, accelerate revenue and ensure customer retention through a simply executed trade-in/trade-up program
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What worked a few years ago, can be replaced by a better solution today. A Trade-In Program, or and Trade-Up Program, allow customers to feel better about upgrading because they feel they are going to get some of their investment back.
Channel partners benefit as they are able to offer a better solution to their clients while, at the same time, showing that they care about their client’s bottom line. With the Channel Mechanics Trade-In Program, you can support partners and give customers compelling reasons to stay loyal to your brand.
By launching a Trade-In & Trade-Up Programs (also known as Refresh, Migration and Upgrade Programs) you are giving partners a persuasive reason to get customers to make the leap to the next product version, update or even transition to your brand.
Why offer a trade-in program? There are typically three main reasons for using a trade-in or trade-up program:
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Make it easy for partners to drive customers to trade-in or trade-up their old products and upgrade to your latest offering. Ensuring footprint retention and continuous migration to the latest products creates lots of revenue opportunities for both you and your partners.
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